Start here · Essential guide
The Importance of User Experience in Online Platforms: A Guide
Why clear navigation, fast loading and consistent design shape how people use a website or online platform, plus simple ways to check each one yourself.
Websites and Marketing
Websites and Design
Usable, accessible sites and landing pages.
A Guide to Creating Effective Online Landing Pages
How a single-purpose landing page is built: a clear headline, one action, honest supporting proof and sensible ideas for testing what works.
A Step-by-Step Guide to Building a Website with WordPress
A general walkthrough of planning and launching a site with a content-management system: domain, hosting, themes, pages and ongoing updates, without menu steps.
A/B Testing Basics for Small Sites
How comparing two versions of a page works, why small samples mislead, and how to keep a split test honest when your site has modest traffic.
The Importance of Accessibility in Online Platforms: A Guide
Why designing for visual, hearing, motor and cognitive differences matters, and practical basics: color contrast, text alternatives, keyboard use and captions.
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